Take Control of Pricing...Profitably
George Cressman is President of World Class Pricing, a company dedicated to building world class pricing management skills. George has thirty years of industrial experience, and has been consulting in pricing practices for 15 years with a wide variety of industrial and distribution firms.
George Cressman brings us three installments of a five part series called ‘Take Control of Pricing…Profitably’ for KIMBERLY-CLARK PROFESSIONAL* channel partners.
NEW - Article 3. Designing Offerings
George Cressman explores how distributors can create value for their target customers by designing ‘offerings’ which are combinations of different products and services.
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Article 2. Managing Value Delivery
The second article of George Cressman’s series ‘Take Control of Pricing…Profitably’ challenges us to understand why our customers buy from us and what we do that gives us value above the competition. Read more>>
Article 1. Getting Profitability Paid
George Cressman, a leading thinker in value pricing advises how distributors could be maximising profit through pricing in an economic downturn. Read more >>
